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Principles of Services Marketing
Adrian Palmer
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
448 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. decembra 2004 |
| ISBN13 | 9780077107949 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 448 |
| Dimenzije | 190 × 248 × 34 mm · 1,23 kg |
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