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Foundations of Marketing
David Jobber
Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book is intended for students studying marketing for the first time.
384 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. februarja 2006 |
| ISBN13 | 9780077109189 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 384 |
| Dimenzije | 195 × 259 × 17 mm · 857 g |
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