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Marketing Planning
Svend Hollensen
Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
400 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. julija 2010 |
| ISBN13 | 9780077127138 |
| Založniki | McGraw-Hill Education - Europe |
| Strani | 400 |
| Dimenzije | 192 × 246 × 25 mm · 900 g |
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