Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning - Malcolm Mcdonald - Books - Emerald Publishing Limited - 9780080425726 - August 25, 1995
In case cover and title do not match, the title is correct

Malcolm Mcdonald
Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning 1st edition

Price
€ 153.49

Ordered from remote warehouse

Expected delivery Dec 25 - Jan 2, 2026
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.

308 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 25, 1995
ISBN13 9780080425726
Publishers Emerald Publishing Limited
Pages 308
Dimensions 156 × 234 × 19 mm   ·   607 g
Language English  
Editor McDonald, Malcolm

More by Malcolm Mcdonald

Show all

See all of Malcolm Mcdonald ( e.g. Paperback Book and Hardcover Book )