Reputation Management: Revised Edition - Management Extra - Elearn - Knjige - Taylor & Francis Ltd - 9780080557427 - 22. decembra 2008
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Reputation Management: Revised Edition - Management Extra Revised edition

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

112 pages, col. Illustrations

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 22. decembra 2008
ISBN13 9780080557427
Založniki Taylor & Francis Ltd
Strani 112
Dimenzije 210 × 294 × 7 mm   ·   424 g
Jezik Angleščina  

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