Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project - Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA) - Books - Elsevier Science & Technology - 9780123919229 - February 22, 2012
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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA)

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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

184 pages, colour illustrations, black & white line drawings, colour line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 22, 2012
ISBN13 9780123919229
Publishers Elsevier Science & Technology
Pages 184
Dimensions 192 × 232 × 9 mm   ·   400 g

See all of Bloomstein, Margot (Principal, Appropriate, Inc., Boston, MA, USA) ( e.g. Paperback Book )