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Basic Marketing Research (4th Edition)
Naresh K Malhotra
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 13. julija 2011 |
| ISBN13 | 9780132544481 |
| Založniki | Prentice Hall |
| Strani | 672 |
| Dimenzije | 203 × 28 × 279 mm · 1,50 kg |
| Jezik | Angleščina |
![Cover for Naresh K Malhotra · Review of Marketing Research - Review of Marketing Research (Hardcover Book) [4 Revised edition] (2008)](https://imusic.b-cdn.net/images/item/original/927/9780765620927.jpg?naresh-k-malhotra-2008-review-of-marketing-research-review-of-marketing-research-hardcover-book&class=scaled&v=1458034316)
