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Understanding Marketing
Mark Davies
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
400 pages, illustrations facsimiles (some colour)
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. septembra 1997 |
| ISBN13 | 9780134904672 |
| Založniki | Pearson Education (US) |
| Strani | 400 |
| Dimenzije | 171 × 233 × 23 mm · 670 g |
