Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion - Ted Brader - Books - The University of Chicago Press - 9780226069890 - 2006
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition

Ted Brader

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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

280 pages, 14 tables, 52halftones, 30line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2006
ISBN13 9780226069890
Publishers The University of Chicago Press
Pages 280
Dimensions 151 × 228 × 20 mm   ·   428 g
Language English  

See all of Ted Brader ( e.g. Paperback Book )