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E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. februarja 2011 |
| ISBN13 | 9780230203969 |
| Založniki | Macmillan Education UK |
| Strani | 420 |
| Dimenzije | 189 × 246 × 22 mm · 1,12 kg |
| Jezik | Angleščina |
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