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Advertising as Multilingual Communication H. Kelly-Holmes
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Advertising as Multilingual Communication
H. Kelly-Holmes
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
224 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. novembra 2004 |
| ISBN13 | 9780230217065 |
| Založniki | Palgrave Macmillan |
| Strani | 206 |
| Dimenzije | 140 × 216 × 12 mm · 291 g |
| Jezik | Angleščina |
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