Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin - Knjige - Palgrave Macmillan - 9780230219762 - 6. oktobra 2010
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Identifying Hidden Needs: Creating Breakthrough Products

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.


288 pages, 0, 41 black & white tables, 49 figures

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 6. oktobra 2010
ISBN13 9780230219762
Založniki Palgrave Macmillan
Strani 261
Dimenzije 156 × 244 × 1 mm   ·   576 g
Jezik Angleščina  

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