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Customer Experience: Future Trends and Insights C. Shaw
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Customer Experience: Future Trends and Insights
C. Shaw
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 9. septembra 2010 |
| ISBN13 | 9780230247819 |
| Založniki | Palgrave Macmillan |
| Strani | 199 |
| Dimenzije | 164 × 241 × 18 mm · 476 g |
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