Povej prijatelju o tem izdelku:
The Global Brand Nigel Hollis
Cena
€ 17,99
Naročeno iz oddaljenega skladišča
Predvidena dobava 30. okt - 24. nov
Božična darila lahko vrnete do 31. januarja
Prejemajte obvestila o novih izdajah izvajalca Nigel Hollis
Kaj pravijo naše stranke:
Dodaj na svoj seznam želja iMusic
The Global Brand
Nigel Hollis
Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
272 pages, Illustrations
| Medij | Knjige Book |
| Izdano | 2. marca 2010 |
| ISBN13 | 9780230620568 |
| Založniki | Palgrave Macmillan |
| Strani | 272 |
| Dimenzije | 156 × 231 × 20 mm · 449 g |
| Jezik | Angleščina |
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Gareth Williams · Angel of Death: The Story of Smallpox (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/580/9781349961580.jpg?gareth-williams-2026-angel-of-death-the-story-of-smallpox-paperback-book&class=scaled&v=1790603233)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
