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Hooked: How to Build Habit-Forming Products Nir Eyal
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Hooked: How to Build Habit-Forming Products
Nir Eyal
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
256 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 6. novembra 2014 |
| ISBN13 | 9780241184837 |
| Založniki | Penguin Books Ltd |
| Strani | 256 |
| Dimenzije | 139 × 205 × 24 mm · 318 g |
| Jezik | Angleščina |
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