Povej prijatelju o tem izdelku:
Consumer Neuroscience - The MIT Press Cerf
Consumer Neuroscience - The MIT Press
Cerf
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
368 pages, 74 figures
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 16. novembra 2017 |
| ISBN13 | 9780262036597 |
| Založniki | MIT Press Ltd |
| Strani | 368 |
| Dimenzije | 210 × 231 × 24 mm · 1,09 kg |
| Jezik | Angleščina |
| Urednik | Cerf, Moran (Northwestern University) |
| Urednik | Garcia-Garcia, Manuel |
Božična darila lahko vrnete do 31. januarja