Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers - Fred Selnes - Books - MIT Press Ltd - 9780262049627 - March 18, 2025
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Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

Fred Selnes

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Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 18, 2025
ISBN13 9780262049627
Publishers MIT Press Ltd
Pages 144
Dimensions 160 × 236 × 20 mm   ·   350 g
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