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Advertising - Frameworks Series
Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
416 pages, glossary
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 21. februarja 2000 |
| ISBN13 | 9780273634355 |
| Založniki | Pearson Education Limited |
| Strani | 416 |
| Dimenzije | 157 × 232 × 23 mm · 610 g |
| Jezik | Angleščina |
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