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Marketing Management and Strategy Peter Doyle 4. izdaja
Marketing Management and Strategy
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 6. aprila 2006 |
| ISBN13 | 9780273693987 |
| Založniki | Pearson Education Limited |
| Strani | 464 |
| Dimenzije | 266 × 198 × 26 mm · 1,06 kg |
| Jezik | Angleščina |
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