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Product Strategy and Management Michael Baker 2. izdaja
Product Strategy and Management
Michael Baker
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
560 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. aprila 2007 |
| ISBN13 | 9780273694502 |
| Založniki | Pearson Education Limited |
| Strani | 560 |
| Dimenzije | 188 × 245 × 31 mm · 888 g |
| Jezik | Angleščina |