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Customer Relationship Management Ed Peelen 2. izdaja
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Customer Relationship Management
Ed Peelen
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
440 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 24. septembra 2013 |
| ISBN13 | 9780273774952 |
| Založniki | Pearson Education Limited |
| Strani | 440 |
| Dimenzije | 192 × 243 × 24 mm · 726 g |
| Jezik | Angleščina |
