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Developing and Implementing Marketing Strategies
Volney Stefflre
Developing and Implementing Marketing Strategies
Volney Stefflre
In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition.
270 pages, black & white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 31, 1985 |
ISBN13 | 9780275920463 |
Publishers | Bloomsbury Publishing Plc |
Pages | 269 |
Dimensions | 156 × 234 × 15 mm · 553 g |
See all of Volney Stefflre ( e.g. Hardcover Book )