Constructing the Child Viewer: A History of the American Discourse on Television and Children, 1950-1980 - Carmen Luke - Books - Bloomsbury Publishing Plc - 9780275935160 - December 11, 1990
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Constructing the Child Viewer: A History of the American Discourse on Television and Children, 1950-1980

Carmen Luke

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Constructing the Child Viewer: A History of the American Discourse on Television and Children, 1950-1980

The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 1990
ISBN13 9780275935160
Publishers Bloomsbury Publishing Plc
Pages 344
Dimensions 171 × 248 × 32 mm   ·   703 g
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