Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development - Rhonda Phillips - Books - Bloomsbury Publishing Plc - 9780275967987 - May 30, 2002
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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

Rhonda Phillips

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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development

This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.

184 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 2002
ISBN13 9780275967987
Publishers Bloomsbury Publishing Plc
Pages 184
Dimensions 156 × 234 × 11 mm   ·   412 g
Language English  
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