Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers - - Books - Bloomsbury Publishing Plc - 9780275992231 - November 30, 2006
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns.

220 pages, 16 illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2006
ISBN13 9780275992231
Publishers Bloomsbury Publishing Plc
Pages 232
Dimensions 156 × 235 × 24 mm   ·   513 g
Language English  
Editor Hauser, William J.
Editor Lewison, Dale M.
Editor Orr, Linda M.
Editor Thomas, Andrew R.