The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

Marc Notes: Includes bibliographical references and index.; A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results. Review Quotes: Advance Praise for THE YAHOO! STYLE GUIDE?Yahoo!?s editors have given the rules of the writing road a smart and timely reboot. It?s Strunk and White for the online world.?-- Arianna Huffington, cofounder and editor in chief, "The Huffington Post"?Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site?s business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage.? -- Jakob Nielsen, Ph. D., principal, Nielsen Norman Group, and author of "Eyetracking Web Usability"?Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of "Wired Style," we decided such idiosyncrasies were part of digital-age style. Today, with "The Yahoo! Style Guide," the Web publisher has gone from renegade to rule maker. Its guide is a one-sBiographical Note:"The Yahoo! Style Guide" is the work of many Yahoo! contributors, including past and present editors within Yahoo!'s editorial department, led by Chris Barr, senior editorial director. Review Quotes: Advance Praise for THE YAHOO! STYLE GUIDE"Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."-- Arianna Huffington, cofounder and editor in chief, "The Huffington Post""Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage." -- Jakob Nielsen, Ph. D., principal, Nielsen Norman Group, and author of "Eyetracking Web Usability""Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of "Wired Style," we decided such idiosyncrasies were part of digital-age style. Today, with "The Yahoo! Style Guide," the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web." -- Constance Hale, author of "Wired Style" and "Sin and Syntax" and editor of sinandsyntax.comPublisher Marketing: WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter "The Yahoo! Style Guide." From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading- Construct clear and compelling copy - Write eye-catching and effective headings- Develop your site's unique voice- Streamline text for mobile users- Optimize webpages to boost your chances of appearing in search results- Create better blogs and newsletters - Learn easy fixes for your writing mistakes- Write clear user-interface text This essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at "your" fingertips.