Personalities and Products: A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications - Edd C. Applegate - Books - Bloomsbury Publishing Plc - 9780313303647 - January 21, 1998
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Personalities and Products: A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications

Edd C. Applegate

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Personalities and Products: A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications

The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

192 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 21, 1998
ISBN13 9780313303647
Publishers Bloomsbury Publishing Plc
Pages 192
Dimensions 148 × 226 × 11 mm   ·   380 g
Language English  
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