Practical Marketing Planning - John Cooper - Knjige - Palgrave Macmillan - 9780333679081 - 12. maja 1997
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Practical Marketing Planning


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This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.


288 pages, line drawings, tables

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 12. maja 1997
ISBN13 9780333679081
Založniki Palgrave Macmillan
Strani 288
Dimenzije 144 × 234 × 16 mm   ·   436 g
Jezik Angleščina  

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