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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. maja 1997 |
| ISBN13 | 9780333679081 |
| Založniki | Palgrave Macmillan |
| Strani | 288 |
| Dimenzije | 144 × 234 × 16 mm · 436 g |
| Jezik | Angleščina |
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