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Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 17. aprila 2003 |
| ISBN13 | 9780333994375 |
| Založniki | Palgrave Macmillan |
| Strani | 584 |
| Dimenzije | 156 × 230 × 33 mm · 856 g |
| Jezik | Angleščina |
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