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Researching Audiences Catherine Murray
Researching Audiences
Catherine Murray
Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level.
256 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 27. junija 2003 |
| ISBN13 | 9780340762745 |
| Založniki | Bloomsbury Publishing PLC |
| Strani | 256 |
| Dimenzije | 160 × 234 × 24 mm · 625 g |
| Jezik | Angleščina |
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