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Niche: The missing middle and why business needs to specialise to survive
James Harkin
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Niche: The missing middle and why business needs to specialise to survive
James Harkin
Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 2, 2012 |
| ISBN13 | 9780349123004 |
| Publishers | Little, Brown Book Group |
| Pages | 256 |
| Dimensions | 150 × 196 × 17 mm · 206 g |
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