Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets - Al Ramadan - Books - Little, Brown Book Group - 9780349411361 - June 14, 2016
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Al Ramadan
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

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The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 14, 2016
ISBN13 9780349411361
Publishers Little, Brown Book Group
Pages 272
Dimensions 151 × 227 × 21 mm   ·   332 g

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