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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies 1st edition
Stephanie B.M. Cadeddu
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Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies 1st edition
Stephanie B.M. Cadeddu
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
270 pages, 28 Line drawings, black and white; 12 Tables, black and white; 28 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 17, 2019 |
| ISBN13 | 9780367029319 |
| Publishers | Taylor & Francis Ltd |
| Pages | 270 |
| Dimensions | 241 × 164 × 18 mm · 534 g |
| Language | English |
See all of Stephanie B.M. Cadeddu ( e.g. Paperback Book and Hardcover Book )