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Cosmetic Claims Substantiation Louise Aust 1. izdaja
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Cosmetic Claims Substantiation
Louise Aust
Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants and antiperspirants, and the effectiveness of acne products. It discusses technologies that help eliminate animal testing in product development.
280 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 5. septembra 2019 |
| ISBN13 | 9780367400811 |
| Založniki | Taylor & Francis Ltd |
| Strani | 280 |
| Dimenzije | 150 × 220 × 10 mm · 453 g |
| Jezik | Angleščina |
