Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing - Amiya K. Chakravarty - Books - Springer-Verlag New York Inc. - 9780387243788 - March 29, 2005
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing 2004 edition

Amiya K. Chakravarty

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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - International Series in Quantitative Marketing 2004 edition

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

344 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2005
ISBN13 9780387243788
Publishers Springer-Verlag New York Inc.
Pages 332
Dimensions 155 × 235 × 18 mm   ·   566 g
Language English  
Editor Chakravarty, Amiya K.
Editor Eliashberg, Jehoshua
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