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Consumer Value: A Framework for Analysis and Research M Holbrook 1. izdaja
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Consumer Value: A Framework for Analysis and Research
M Holbrook
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
224 pages, 3 black & white tables
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 3. decembra 1998 |
| ISBN13 | 9780415191920 |
| Založniki | Taylor & Francis Ltd |
| Strani | 224 |
| Dimenzije | 156 × 234 × 14 mm · 476 g |
| Jezik | Angleščina |
| Urednik | Holbrook, Morris |
