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A Primer for Integrated Marketing Communications Philip Kitchen 1. izdaja
A Primer for Integrated Marketing Communications
Philip Kitchen
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
208 pages, 18 black & white line drawings
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 8. julija 2004 |
| ISBN13 | 9780415314213 |
| Založniki | Taylor & Francis Ltd |
| Strani | 208 |
| Dimenzije | 154 × 233 × 13 mm · 324 g |
| Jezik | Angleščina |
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