Povej prijatelju o tem izdelku:
Consuming Experience Antonella Caru 1. izdaja
Consuming Experience
Antonella Caru
Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
224 pages, 28 black & white illustrations, 3 black & white tables, 16 black & white halftones, 12 bl
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 7. decembra 2006 |
| ISBN13 | 9780415382434 |
| Založniki | Taylor & Francis Ltd |
| Strani | 220 |
| Dimenzije | 156 × 234 × 16 mm · 508 g |
| Jezik | Angleščina |
| Urednik | Caru, Antonella (University of Bocconi, Italy) |
| Urednik | Cova, Bernard (European School of Management, Paris, France) |