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Media Firms: Structures, Operations, and Performance
There is no Preface so far. Companies are central to media economics because they finance the services, sell them in the market & either expand or die off. The media communications industry is the sum of companies engaged in the sales of services & produ
272 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. decembra 2011 |
| ISBN13 | 9780415516297 |
| Založniki | Taylor & Francis Ltd |
| Strani | 272 |
| Dimenzije | 150 × 220 × 10 mm · 500 g |
| Jezik | Angleščina |
| Urednik | Picard, Robert G. |
