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Creativity and Advertising: Affect, Events and Process Andrew McStay 1. izdaja
Creativity and Advertising: Affect, Events and Process
Andrew McStay
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
192 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. aprila 2013 |
| ISBN13 | 9780415519557 |
| Založniki | Taylor & Francis Ltd |
| Strani | 192 |
| Dimenzije | 157 × 231 × 11 mm · 300 g |
| Jezik | Angleščina |