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Brand Journalism Andy Bull 1. izdaja
Brand Journalism
Andy Bull
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
288 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 17. junija 2013 |
| ISBN13 | 9780415638104 |
| Založniki | Taylor & Francis Ltd |
| Strani | 278 |
| Dimenzije | 157 × 233 × 16 mm · 430 g |
| Jezik | Angleščina |