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Demarketing Nigel Bradley 1. izdaja
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Demarketing
Nigel Bradley
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 23. oktobra 2013 |
| ISBN13 | 9780415816472 |
| Založniki | Taylor & Francis Ltd |
| Strani | 238 |
| Dimenzije | 156 × 234 × 14 mm · 476 g |
| Jezik | Angleščina |
| Urednik | Blythe, Jim (Westminster University, UK) |
| Urednik | Bradley, Nigel (University of Westminster, UK) |
