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Return on Ideas: A Practical Guide to Making Innovation Pay David Nichols
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Return on Ideas: A Practical Guide to Making Innovation Pay
David Nichols
Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive.
280 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. junija 2007 |
| ISBN13 | 9780470028575 |
| Založniki | John Wiley & Sons Inc |
| Strani | 280 |
| Dimenzije | 197 × 244 × 24 mm · 748 g |
| Jezik | Angleščina |
