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Cross-Cultural Selling For Dummies Michael Soon Lee
Cross-Cultural Selling For Dummies
Michael Soon Lee
Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world.
384 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. novembra 2008 |
| ISBN13 | 9780470377017 |
| Založniki | John Wiley & Sons Inc |
| Strani | 384 |
| Dimenzije | 188 × 236 × 20 mm · 566 g |
| Jezik | Angleščina |
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