Advertising and Society: An Introduction - Cj Pardun - Books - John Wiley and Sons Ltd - 9780470673096 - August 30, 2013
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Advertising and Society: An Introduction 2nd edition

Cj Pardun

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Advertising and Society: An Introduction 2nd edition

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.


312 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2013
ISBN13 9780470673096
Publishers John Wiley and Sons Ltd
Pages 312
Dimensions 174 × 243 × 15 mm   ·   484 g
Language English  
Editor Pardun, Carol J. (University of South Carolina, USA)