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Competitor Analysis: Turning Intelligence into Success - CBI Series in Practical Strategy David Hussey
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Competitor Analysis: Turning Intelligence into Success - CBI Series in Practical Strategy
David Hussey
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.
294 pages, Ill.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 9. maja 2003 |
| Prvotni datum izida | 2000 |
| ISBN13 | 9780471499916 |
| Založniki | John Wiley & Sons Inc |
| Strani | 296 |
| Dimenzije | 228 × 152 × 21 mm · 417 g |
| Jezik | Angleščina |
