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Wharton on Making Decisions S Hoch
Wharton on Making Decisions
S Hoch
This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision--making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania.
352 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 6. avgusta 2004 |
| ISBN13 | 9780471689386 |
| Založniki | John Wiley & Sons Inc |
| Strani | 352 |
| Dimenzije | 229 × 155 × 24 mm · 521 g |
| Jezik | Angleščina |
| Urednik | Hoch, Stephen J. |
| Urednik | Kunreuther, Howard C. |