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Cases in Consumer Behaviour G Antonides
Cases in Consumer Behaviour
G Antonides
A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".
180 pages, tables
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. junija 1999 |
| ISBN13 | 9780471987819 |
| Založniki | John Wiley & Sons Inc |
| Strani | 160 |
| Dimenzije | 152 × 225 × 11 mm · 263 g |
| Jezik | Angleščina |
| Urednik | Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands) |
| Urednik | Van Raaij, W. Fred (Erasmus University, Rotterdam, Netherlands) |