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Cracking the Ad Code Goldenberg, Jacob (Hebrew University of Jerusalem)
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Cracking the Ad Code
Goldenberg, Jacob (Hebrew University of Jerusalem)
For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.
178 pages, 131 b/w illus.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 9. aprila 2009 |
| ISBN13 | 9780521675970 |
| Založniki | Cambridge University Press |
| Strani | 178 |
| Dimenzije | 174 × 247 × 10 mm · 322 g |
| Jezik | Angleščina |
