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Leading the Sales Force: A Dynamic Management Process Rene Y. Darmon
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Leading the Sales Force: A Dynamic Management Process
Rene Y. Darmon
How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions to accomplish their missions. In this book, René Y. Darmon provides an integrative vision of a sales manager's function, within the framework of a dynamic sales force management process.
398 pages, 28 tables
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 7. decembra 2006 |
| ISBN13 | 9780521848343 |
| Založniki | Cambridge University Press |
| Strani | 398 |
| Dimenzije | 182 × 254 × 28 mm · 807 g |
| Jezik | Angleščina |
